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Location
Track
Type
Wednesday, June 15th
8:00 am
8:00 am - 9:00 am EST (60mins)
Check-In & Coffee
Grab your Collaborative badge at check-in and reunite with your colleagues over a cup of coffee.
9:00 am
9:00 am - 9:40 am EST (40mins)
Welcome to Collaborative!
Chris Himes, Classy CEO
Welcome to the 2022 Collaborative, brought to you by Classy. The social sector is made up of the most innovative, ambitious people addressing the world’s most challenging problems, but they are often asked to make do with way more resource constraints than other sectors.
Hear from Classy leaders about our belief that technology can accelerate this sector’s work by helping bridge the gap between the ambitions of the individuals in the room and the reality of scaling their efforts.
Christopher Himes
CEO
Classy
9:40 am
9:40 am - 10:20 am EST (40mins)
Opening Keynote: Persisting in the Fight for Change
Deesha Dyer, Award-Winning Strategist & Community Organizer; Former White House Social Secretary
With over 25 years of experience organizing, advocating and creating charitable causes that push the traditional philanthropic boundaries, Deesha Dyer’s journey has been anything but typical.
After harnessing the power of her authentic story, she became a fierce advocate for underserved communities in spaces ranging from grassroots organizations to The White House, the corporate world and beyond. In this inspirational speech, Deesha provides a glimpse into her life and strategy demonstrating the innovative ways to lead from the inside and create sustainable change in an ever-shifting world.
Deesha Dyer
Award-Winning Strategist & Community Organizer; Former White House Social Secretary
10:20 am
10:20 am - 11:05 am EST (45mins)
Future of the Sector: Understanding the Trends That Will Shape Our Tomorrow
Soraya Alexander, Victoria Vrana, Laura Nieto, Anna Rathmann, Will Fowler
As nonprofit professionals, it’s imperative to not only understand where the sector is today, but the trends that are shaping our tomorrow.
In this session, we’ll hear from an esteemed group of social sector leaders from Classy’s Leadership Council who share their insights on where the nonprofit industry is going, what they believe leaders should prioritize in the years ahead, and the challenges organizations should anticipate in the future. Join this visionary group as they sit down with Classy COO, Soraya Alexander, for this intimate discussion.
Stick around afterwards as these leaders help us celebrate our 2022 Classy Award Winners, which they selected as the most impactful nonprofit programs of the year.
Soraya Alexander
Chief Operating Officer
Classy
Victoria Vrana
Deputy Director, Philanthropic Partnerships
Bill & Melinda Gates Foundation
Laura Nieto
Director, Community Outreach
Southwest Airlines
Anna Rathmann
Executive Director
Jane Goodall Institute USA
Will Fowler
Chief Financial Officer
The Michael J. Fox Foundation for Parkinson's Research
11:20 am
11:20 am - 12:00 pm EST (40mins)
The Power of Recurring Giving
Eileen Timken, Cheryl Ewell, Alan Stininger, Brittney Bartlett
Donor retention is a problem that has long plagued the nonprofit industry, but do you truly understand what it means when half of your donations every month don’t have to be won?
That is power that can only come with a comprehensive recurring giving strategy.
Hear from a wide array of organizations – from those just beginning their recurring journey to nonprofits that have prioritized a recurring strategy that is central to their core fundraising efforts. This session will explore how to cultivate this sustainable revenue stream and the importance of leveraging different tactics to minimize acquisition efforts and maximize funding.
Eileen Timken
Advancement Officer
La Jolla Institute for Immunology
Cheryl Ewell
Director of Development
Hire Heroes USA
Alan Stininger
Executive Director, Development Operations & Programs
Shriners Childrens'
Brittney Bartlett
Associate Director of Individual Giving
MADRE
11:20 am - 12:00 pm EST (40mins)
Platform Stability: Safeguard Your Systems & Ensure Donor Trust
Chris Silver, John Downey, Madhu Bussa
No matter the size or reach of your organization, platform security is one priority we should all have in common. Join our panel of experts from GoFundMe, Amazon Web Services and Stripe to hear their thoughts on the state of the security landscape today.
We’ll explore what questions you should ask yourself when considering a security partner and quick tips, from the low-hanging fruit to larger strategic initiatives that will help grow your knowledge on safeguarding your systems and instilling donor trust.
Chris Silver
Vice President, Product Marketing
Classy
John Downey
Chief Information Security Officer
GoFundMe
Madhu Bussa
Senior Solutions Architect
Amazon Web Services
12:00 pm
12:00 pm - 1:00 pm EST (60mins)
Lunch
Lunch will be provided by Stripe for all Collaborative attendees.
1:00 pm
1:00 pm - 1:45 pm EST (45mins)
Merging with the Metaverse: How Nonprofits Can Tap Into the Digital World to Advance Their Missions
Sarah Porter, Kailee Scales, Edwin Goutier, Chris Himes
Bitcoin, Ethereum, NFTs, oh my! Join Classy and nonprofit leaders as we dive into the Metaverse.
This panel will explore exactly how new mechanisms of giving are hitting the fundraising landscape and how they’ll enable organizations to create a more dynamic fundraising approach. Organizations like Pencils of Promise and United Way Worldwide will share how cryptocurrency and NFTs have changed the fundraising game and how its helped them reach new audiences to fuel their long-term missions.
Sarah Porter
Director of Business Development and Strategic Partnerships
Hope for Haiti
Kailee Scales
Chief Executive Officer
Pencils of Promise
Edwin Goutier
Vice President, Innovation
United Way Worldwide
Chris Himes
CEO
Classy
1:00 pm - 1:45 pm EST (45mins)
Create and Foster Your Community on Facebook and Instagram
Kendra Sinclair, Sarah Barnett, Elizabeth Sile
Discover how your nonprofit can scale by expanding your reach and opportunity among your community.
By building and nurturing your community, you can raise awareness, fundraise, recruit and mobilize volunteers and accelerate your impact. People with common interests and experiences are connecting in online communities—activists, environmentalists, entrepreneurs, cancer survivors, animal lovers—and nonprofits are often at the helm. Join Meta’s Kendra Sinclair, alongside leaders from Breast Cancer Research Foundation and ACCT Philly, as they discuss building community and activating supporters on Facebook and Instagram.
Kendra Sinclair
Social Impact Partnerships Manager
Meta
Sarah Barnett
Acting Co-Executive Director, Development and Communications
ACCT Philly
Elizabeth Sile
Director of Digital Communications
Breast Cancer Research Foundation
1:55 pm
1:55 pm - 2:25 pm EST (30mins)
How to Use Social Marketing to Attract, Convert, and Retain Supporters
Dana Snyder, Haley Correll, Trovon Williams
Looking to increase brand awareness, convert one-time donors to recurring supporters, and increase online donations?
In this session, you’ll learn how to amplify your message to new and current audiences through social marketing channels and features. Moderator, Dana Snyder, CEO & Founder of Positive Equation, will take us through this journey alongside the NAACP and the American Red Cross to learn how they’ve activated these channels successfully.
Dana Snyder
CEO & Founder
Positive Equation
Haley Correll
Senior Director, Social Engagement and Public Inquiry
American Red Cross
Trovon Williams
Senior Vice President Marketing & Communications
NAACP
1:55 pm - 2:25 pm EST (30mins)
Using Design to Improve Campaign Page Conversions
Heidi Brown, Robert Bogan
A beautifully designed web or campaign page isn’t just about the looks. Design can help you tell your story, showcase your impact in digestible ways, and lead supporters to do what you need them to do – donate!
Bring your laptops for this interactive workshop where you’ll learn best practices, tips, and tricks on how to design an alluring campaign page. You’ll even leave with some custom code to make your page pop!
Heidi Brown
Director of Product Design and User Research
Classy
Robert Bogan
Online Marketing Manager
Denver Rescue Mission
1:55 pm - 2:25 pm EST (30mins)
Nurturing Your Tech Stack Ecosystem
Robbie Rusbuldt, Marc Ferris
Tech isn’t a four letter word. How we think about the relationships between our marketing, CRM, and fundraising platforms is integral to understanding how they help your organization grow.
From understanding these dynamic workflows, to streamlining your data, to learning how technology can unlock new doors and help you nurture donors, knowing how these tight partnerships come together within your tech ecosystem allows you to really maximize their potential.
Robbie Rusbuldt
Vice President, Marketing & Business Operations
Concern Worldwide
Marc Ferris
Chief Growth Officer
Classy
2:25 pm
2:25 pm - 2:55 pm EST (30mins)
Coffee & Networking Break
Grab a cup of coffee, check your emails, or catch up with peers between sessions.
3:00 pm
3:00 pm - 3:30 pm EST (30mins)
Forget What You Knew About Bringing Major Gifts Online
Troy Dunmire, Marilyn Maurella, Daniel Scarpelli, Soraya Alexander
There’s no way our major donors would ever give online. That’s what we’ve all been taught to think – until now.
Join the Leukemia and Lymphoma Society, City of Hope, and Feed My Starving Children as they dispell myths about why bringing major donors online is too expensive and cumbersome.
Troy Dunmire
EVP & Chief Operating Officer
Leukemia & Lymphoma Society
Marilyn Maurella
Major Gifts Manager
Feed My Starving Children
Daniel Scarpelli
Associate Vice President, Annual Giving
City of Hope
Soraya Alexander
Chief Operating Officer
Classy
3:00 pm - 3:30 pm EST (30mins)
3 Social Media Ad Strategies – Which One Works For Your Nonprofit?
Dana Snyder
Looking to build brand awareness, convert one-time donors to recurring supporters, and increase online donations? This training will guide you through 3 Facebook and Instagram Advertising Strategies to help reach and surpass your business goals.
This session is designed for organizations ready to take their social media advertising to the next level. Maybe you’ve run a few ads, but haven’t seen great success or you’re looking for a more strategic approach. Whether you have a budget of $150 to $1500+ per month, there’s a strategy that can work for you. You’ll leave this session with 3 social media ad strategies to implement based on your business goals.
Dana Snyder
CEO & Founder
Positive Equation
3:40 pm
3:40 pm - 4:05 pm EST (25mins)
10 Digital Strategies Guaranteed To Boost Online Donations
Cameron Ripley, Veronica Pastore
Today, tech evolves at lightning speed. What worked for your online fundraising efforts last year, may not work the same this year. So, what are the cutting-edge digital trends shaping the present and future state of nonprofit fundraising?
Community Boost is currently working with over 350 nonprofits to raise more than $40M online in 2022 alone. During this session, they are spilling the secrets they use every day to boost donations online for nonprofits at scale. Be sure to join this session hosted by Cameron Ripley, CEO at Community Boost, and Veronica Pastore, Director of Development Operations at Jewish Family and Children’s Services, as they dive into the top 10 digital strategies the most forward-thinking nonprofits are using to accelerate online revenue and impact.
During this session, you’ll learn:
– How nonprofits are using an omni-channel digital marketing approach for massive fundraising success
– Advanced digital advertising strategies driving the most donations and highest ROAS
– The latest tools and tactics nonprofits should be leveraging for their digital marketing and fundraising
Cameron Ripley
CEO
Community Boost
Veronica Pastore
Director of Development Operations
Jewish Family and Children's Service
3:40 pm - 4:05 pm EST (25mins)
What We Learned from Analyzing Over 54,000 Fundraising Campaigns
Brett Vanderblock, Hannah Durbin
In 2021 alone, nonprofits on the Classy platform raised over $1 billion from over 12 million donations. Each year, our Data Science and Analytics team dives into this data to uncover the insights most interesting to you… the nonprofit.
Hear from the team responsible for combing through the information from over 54,000 active campaigns, to learn what Classy’s proprietary platform data is saying about how to attract, convert, and retain donors.
Brett Vanderblock
Data Analytics Manager
Classy
Hannah Durbin
Content Specialist
Classy
4:15 pm
4:15 pm - 5:00 pm EST (45mins)
How to Prepare for Your Nonprofit’s Big Moment
Darnell Burtin, LaToya Wilcox, Lauren Bentley , Dan Stencel
For every nonprofit, the time will come when the spotlight is on your cause. Whether you’re responding to a natural disaster or a viral challenge, the reasons will run the gamut.
Is your organization ready for your big moment? Being set up to successfully handle an influx in donations or an attention-grabbing event takes preparation. Being able to turn that into long-lasting support takes even more. Hear from organizations who have been thrust into the limelight and how their upfront work allowed them to be set up for success in that moment.
Darnell Burtin
Founder
The Burtin Group LLC
LaToya Wilcox
Advancement Officer, Special Events & Marketing, Development
The Bronx Defenders
Lauren Bentley
Donor Relations Manager
CORE Community Organized Relief Effort
Dan Stencel
VP of Development
Morris Animal Foundation
5:00 pm
5:00 pm - 7:30 pm EST (150mins)
Explore Philadelphia
Take the time to explore the city of Philadelphia. Check out these articles from Thrillist for recommendations on the best places to drink and dine.
7:30 pm
7:30 pm - 10:00 pm EST (150mins)
Collaborative Welcome Party
Join your colleagues at Rec & Royal for cocktails, networking, and one of Philly’s most unique nightlife experiences. You won’t want to miss the Cadillac DJ booth, private karaoke room, seltzer vending machine, throwback arcade games, and dedicated 90’s room.
