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Wednesday, June 15th

8:00 am

8:00 am - 9:00 am EST (60mins)

Check-In & Coffee

The Fillmore - Main Stage

Grab your Collaborative badge at check-in and reunite with your colleagues over a cup of coffee.

9:00 am

9:00 am - 9:40 am EST (40mins)

Welcome to Collaborative!

Chris Himes, Classy CEO

The Fillmore - Main Stage Leadership Insights

Welcome to the 2022 Collaborative, brought to you by Classy. The social sector is made up of the most innovative, ambitious people addressing the world’s most challenging problems, but they are often asked to make do with way more resource constraints than other sectors.

Hear from Classy leaders about our belief that technology can accelerate this sector’s work by helping bridge the gap between the ambitions of the individuals in the room and the reality of scaling their efforts.

Christopher Himes



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9:40 am

9:40 am - 10:20 am EST (40mins)

Opening Keynote: Persisting in the Fight for Change

Deesha Dyer, Award-Winning Strategist & Community Organizer; Former White House Social Secretary

The Fillmore - Main Stage Leadership Insights Keynote

With over 25 years of experience organizing, advocating and creating charitable causes that push the traditional philanthropic boundaries, Deesha Dyer’s journey has been anything but typical.

After harnessing the power of her authentic story, she became a fierce advocate for underserved communities in spaces ranging from grassroots organizations to The White House, the corporate world and beyond. In this inspirational speech, Deesha provides a glimpse into her life and strategy demonstrating the innovative ways to lead from the inside and create sustainable change in an ever-shifting world.

Deesha Dyer

Award-Winning Strategist & Community Organizer; Former White House Social Secretary

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10:20 am

10:20 am - 11:05 am EST (45mins)

Future of the Sector: Understanding the Trends That Will Shape Our Tomorrow

Soraya Alexander, Victoria Vrana, Laura Nieto, Anna Rathmann, Will Fowler

The Fillmore - Main Stage Leadership Insights Panel

As nonprofit professionals, it’s imperative to not only understand where the sector is today, but the trends that are shaping our tomorrow.

In this session, we’ll hear from an esteemed group of social sector leaders from Classy’s Leadership Council who share their insights on where the nonprofit industry is going, what they believe leaders should prioritize in the years ahead, and the challenges organizations should anticipate in the future. Join this visionary group as they sit down with Classy COO, Soraya Alexander, for this intimate discussion.

Stick around afterwards as these leaders help us celebrate our 2022 Classy Award Winners, which they selected as the most impactful nonprofit programs of the year.

Soraya Alexander

Chief Operating Officer


Victoria Vrana

Deputy Director, Philanthropic Partnerships

Bill & Melinda Gates Foundation

Laura Nieto

Director, Community Outreach

Southwest Airlines

Anna Rathmann

Executive Director

Jane Goodall Institute USA

Will Fowler

Chief Financial Officer

The Michael J. Fox Foundation for Parkinson's Research

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11:20 am

11:20 am - 12:00 pm EST (40mins)

Platform Stability: Safeguard Your Systems & Ensure Donor Trust

Chris Silver, John Downey, Madhu Bussa

The Fillmore - Foundry Stage Community Conversations Panel

No matter the size or reach of your organization, platform security is one priority we should all have in common. Join our panel of experts from GoFundMe, Amazon Web Services and Stripe to hear their thoughts on the state of the security landscape today.

We’ll explore what questions you should ask yourself when considering a security partner and quick tips, from the low-hanging fruit to larger strategic initiatives that will help grow your knowledge on safeguarding your systems and instilling donor trust.

Chris Silver

Vice President, Product Marketing


John Downey

Chief Information Security Officer


Madhu Bussa

Senior Solutions Architect

Amazon Web Services

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11:20 am - 12:00 pm EST (40mins)

The Power of Recurring Giving

Eileen Timken, Cheryl Ewell, Alan Stininger, Brittney Bartlett

The Fillmore - Main Stage Community Conversations Panel

Donor retention is a problem that has long plagued the nonprofit industry, but do you truly understand what it means when half of your donations every month don’t have to be won?

That is power that can only come with a comprehensive recurring giving strategy.

Hear from a wide array of organizations – from those just beginning their recurring journey to nonprofits that have prioritized a recurring strategy that is central to their core fundraising efforts. This session will explore how to cultivate this sustainable revenue stream and the importance of leveraging different tactics to minimize acquisition efforts and maximize funding.

Eileen Timken

Advancement Officer

La Jolla Institute for Immunology

Cheryl Ewell

Director of Development

Hire Heroes USA

Alan Stininger

Executive Director, Development Operations & Programs

Shriners Childrens'

Brittney Bartlett

Associate Director of Individual Giving


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12:00 pm

12:00 pm - 1:00 pm EST (60mins)


Lunch will be provided by Stripe for all Collaborative attendees.

1:00 pm

1:00 pm - 1:45 pm EST (45mins)

Create and Foster Your Community on Facebook and Instagram

Kendra Sinclair, Sarah Barnett, Elizabeth Sile

The Fillmore - Foundry Stage Leadership Insights

Discover how your nonprofit can scale by expanding your reach and opportunity among your community.

By building and nurturing your community, you can raise awareness, fundraise, recruit and mobilize volunteers and accelerate your impact. People with common interests and experiences are connecting in online communities—activists, environmentalists, entrepreneurs, cancer survivors, animal lovers—and nonprofits are often at the helm. Join Meta’s Kendra Sinclair, alongside leaders from Breast Cancer Research Foundation and ACCT Philly, as they discuss building community and activating supporters on Facebook and Instagram.

Kendra Sinclair

Social Impact Partnerships Manager


Sarah Barnett

Acting Co-Executive Director, Development and Communications

ACCT Philly

Elizabeth Sile

Director of Digital Communications

Breast Cancer Research Foundation

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1:00 pm - 1:45 pm EST (45mins)

Merging with the Metaverse: How Nonprofits Can Tap Into the Digital World to Advance Their Missions

Sarah Porter, Kailee Scales, Edwin Goutier, Chris Himes

The Fillmore - Main Stage Community Conversations Panel

Bitcoin, Ethereum, NFTs, oh my! Join Classy and nonprofit leaders as we dive into the Metaverse.

This panel will explore exactly how new mechanisms of giving are hitting the fundraising landscape and how they’ll enable organizations to create a more dynamic fundraising approach. Organizations like Pencils of Promise and United Way Worldwide will share how cryptocurrency and NFTs have changed the fundraising game and how its helped them reach new audiences to fuel their long-term missions.

Sarah Porter

Director of Business Development and Strategic Partnerships

Hope for Haiti

Kailee Scales

Chief Executive Officer

Pencils of Promise

Edwin Goutier

Vice President, Innovation

United Way Worldwide

Chris Himes



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1:55 pm

1:55 pm - 2:25 pm EST (30mins)

Nurturing Your Tech Stack Ecosystem

Robbie Rusbuldt, Marc Ferris

The Fillmore - Foundry Stage Community Conversations Panel

Tech isn’t a four letter word. How we think about the relationships between our marketing, CRM, and fundraising platforms is integral to understanding how they help your organization grow.

From understanding these dynamic workflows, to streamlining your data, to learning how technology can unlock new doors and help you nurture donors, knowing how these tight partnerships come together within your tech ecosystem allows you to really maximize their potential.

Robbie Rusbuldt

Vice President, Marketing & Business Operations

Concern Worldwide

Marc Ferris

Chief Growth Officer


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1:55 pm - 2:25 pm EST (30mins)

Using Design to Improve Campaign Page Conversions

Heidi Brown, Robert Bogan

Punch Line - Punch Line Stage Collaborative In-Practice

A beautifully designed web or campaign page isn’t just about the looks. Design can help you tell your story, showcase your impact in digestible ways, and lead supporters to do what you need them to do – donate!

Bring your laptops for this interactive workshop where you’ll learn best practices, tips, and tricks on how to design an alluring campaign page. You’ll even leave with some custom code to make your page pop!

Heidi Brown

Director of Product Design and User Research


Robert Bogan

Online Marketing Manager

Denver Rescue Mission

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1:55 pm - 2:25 pm EST (30mins)

How to Use Social Marketing to Attract, Convert, and Retain Supporters

Dana Snyder, Haley Correll, Trovon Williams

The Fillmore - Main Stage Community Conversations Panel

Looking to increase brand awareness, convert one-time donors to recurring supporters, and increase online donations?

In this session, you’ll learn how to amplify your message to new and current audiences through social marketing channels and features. Moderator, Dana Snyder, CEO & Founder of Positive Equation, will take us through this journey alongside the NAACP and the American Red Cross to learn how they’ve activated these channels successfully.

Dana Snyder

CEO & Founder

Positive Equation

Haley Correll

Senior Director, Social Engagement and Public Inquiry

American Red Cross

Trovon Williams

Senior Vice President Marketing & Communications


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2:25 pm

2:25 pm - 2:55 pm EST (30mins)

Coffee & Networking Break

Grab a cup of coffee, check your emails, or catch up with peers between sessions.

3:00 pm

3:00 pm - 3:30 pm EST (30mins)

Forget What You Knew About Bringing Major Gifts Online

Troy Dunmire, Marilyn Maurella, Daniel Scarpelli, Soraya Alexander

The Fillmore - Main Stage Community Conversations Panel

There’s no way our major donors would ever give online. That’s what we’ve all been taught to think – until now.

Join the Leukemia and Lymphoma Society, City of Hope, and Feed My Starving Children as they dispell myths about why bringing major donors online is too expensive and cumbersome.

Troy Dunmire

EVP & Chief Operating Officer

Leukemia & Lymphoma Society

Marilyn Maurella

Major Gifts Manager

Feed My Starving Children

Daniel Scarpelli

Associate Vice President, Annual Giving

City of Hope

Soraya Alexander

Chief Operating Officer


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3:00 pm - 3:30 pm EST (30mins)

3 Social Media Ad Strategies – Which One Works For Your Nonprofit?

Dana Snyder

Punch Line - Punch Line Stage Collaborative In-Practice Workshop

Looking to build brand awareness, convert one-time donors to recurring supporters, and increase online donations? This training will guide you through 3 Facebook and Instagram Advertising Strategies to help reach and surpass your business goals.

This session is designed for organizations ready to take their social media advertising to the next level. Maybe you’ve run a few ads, but haven’t seen great success or you’re looking for a more strategic approach. Whether you have a budget of $150 to $1500+ per month, there’s a strategy that can work for you. You’ll leave this session with 3 social media ad strategies to implement based on your business goals.

Dana Snyder

CEO & Founder

Positive Equation

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3:40 pm

3:40 pm - 4:05 pm EST (25mins)

10 Digital Strategies Guaranteed To Boost Online Donations

Cameron Ripley, Veronica Pastore

Punch Line - Punch Line Stage Collaborative In-Practice Workshop

Today, tech evolves at lightning speed. What worked for your online fundraising efforts last year, may not work the same this year. So, what are the cutting-edge digital trends shaping the present and future state of nonprofit fundraising?

Community Boost is currently working with over 350 nonprofits to raise more than $40M online in 2022 alone. During this session, they are spilling the secrets they use every day to boost donations online for nonprofits at scale. Be sure to join this session hosted by Cameron Ripley, CEO at Community Boost, and Veronica Pastore, Director of Development Operations at Jewish Family and Children’s Services, as they dive into the top 10 digital strategies the most forward-thinking nonprofits are using to accelerate online revenue and impact.

During this session, you’ll learn:
– How nonprofits are using an omni-channel digital marketing approach for massive fundraising success
– Advanced digital advertising strategies driving the most donations and highest ROAS
– The latest tools and tactics nonprofits should be leveraging for their digital marketing and fundraising

Cameron Ripley


Community Boost

Veronica Pastore

Director of Development Operations

Jewish Family and Children's Service

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3:40 pm - 4:05 pm EST (25mins)

What We Learned from Analyzing Over 54,000 Fundraising Campaigns

Brett Vanderblock, Hannah Durbin

The Fillmore - Main Stage Leadership Insights Presentation

In 2021 alone, nonprofits on the Classy platform raised over $1 billion from over 12 million donations. Each year, our Data Science and Analytics team dives into this data to uncover the insights most interesting to you… the nonprofit.

Hear from the team responsible for combing through the information from over 54,000 active campaigns, to learn what Classy’s proprietary platform data is saying about how to attract, convert, and retain donors.

Brett Vanderblock

Data Analytics Manager


Hannah Durbin

Content Specialist


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4:15 pm

4:15 pm - 5:00 pm EST (45mins)

How to Prepare for Your Nonprofit’s Big Moment

Darnell Burtin, LaToya Wilcox, Lauren Bentley , Dan Stencel

The Fillmore - Main Stage Community Conversations Panel

For every nonprofit, the time will come when the spotlight is on your cause. Whether you’re responding to a natural disaster or a viral challenge, the reasons will run the gamut.

Is your organization ready for your big moment? Being set up to successfully handle an influx in donations or an attention-grabbing event takes preparation. Being able to turn that into long-lasting support takes even more. Hear from organizations who have been thrust into the limelight and how their upfront work allowed them to be set up for success in that moment.

Darnell Burtin


The Burtin Group LLC

LaToya Wilcox

Advancement Officer, Special Events & Marketing, Development

The Bronx Defenders

Lauren Bentley

Donor Relations Manager

CORE Community Organized Relief Effort

Dan Stencel

VP of Development

Morris Animal Foundation

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5:00 pm

5:00 pm - 7:30 pm EST (150mins)

Explore Philadelphia

Take the time to explore the city of Philadelphia. Check out these articles from Thrillist for recommendations on the best places to drink and dine.

7:30 pm

7:30 pm - 10:00 pm EST (150mins)

Collaborative Welcome Party

Rec & Royal

Join your colleagues at Rec & Royal for cocktails, networking, and one of Philly’s most unique nightlife experiences. You won’t want to miss the Cadillac DJ booth, private karaoke room, seltzer vending machine, throwback arcade games, and dedicated 90’s room.

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